E102: Fortunes are made in recessions
OPERATORS
Leadership Challenges in Large Organizations
This chapter explores the complexities faced by large consumer companies, highlighting the operational challenges that arise with increased scale, using Walmart as a key example. The discussion emphasizes the burdens of leadership, touching on customer service dynamics and unconventional advertising strategies during economic downturns. It also examines the strategic role of events in marketing and the significance of understanding competitive offers within various channels.
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