The Nature of Ideology: Beliefs and Power

This chapter explores the complexity of ideology, examining its rigid structure and identity while contrasting it with cultural beliefs. It discusses how ideologies serve as powerful tools for individuals to influence their surroundings and fulfill psychological needs for certainty and connection, as well as the dangers of adhering to conspiracy theories. The chapter also highlights the neurological factors that make individuals susceptible to these ideologies, particularly during times of crisis such as the COVID-19 pandemic.