The Tragic Public Downfall: A Social Media Spectacle

We return to the ongoing saga of Aubrey Marcus. As a wealthy, anti-vax New Ager who campaigned for RFK Jr (before going MAGA), he’s a pole star for the conspirituality moment and its political manias. He’s also a ceaseless innovator of guru narrative tech, with his latest trick being the attempt to turn his own implosion into top-tier content by enlisting an ex-fiance to prove his spiritual bona fides. ,

As we look at his rehab schtick in the context of the great guru death-spirals of the past, we’ll learn that he has a lot of the old 1970s vibe going on, but the digital age brings new humiliations and opportunities. At the end, we'll update you on another guru rehab in motion: the Liver King.

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