S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love
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How to Get Rid of Inventory Without Hurting Your Brand?
A lot of direct consumer brands as they a like stock to overstock. How do you balance getting rid of inventory without hurting your brand? Ye, that's a great question. I always thought caspar was trying to do this in a sneaky way. All birds only spent 16 million dollars in marketing on 80 million dollars in revenue,. which is so low, i wonder how they categorize expenses. They don't talk about their new customers or acquisition cost. H ee can't lie here and say he didn't share with me his number xacty, and you have to share yours too.
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