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WARC Talks 2023 Super Bowl ads: What worked and what didn’t

The WARC Podcast

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Super Bowl Advertising

I think that the bigger picture to me kind of got lost on the day I agree with that. sticking with them in my opinion it was it was probably worth it because I just don't know how much connection people watching the Super Bowl were making to the whole thing before it. A lot of brands assume everyone will know what they're talking about and they don't so a lot of people really just saw it for the first time during the game and had no idea what was happening, she said.

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