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012 - An Interview with Carl Richards, Author of "The Behavior Gap"

The Jesse Mecham Show

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The Pain of Being a Smart Guy

In the moment where everyone is doing this thing, the pleasure comes from being one of those people, right? "If my hand is on a burning stove, I'm going to take it off," he says. The dilemma is that these things cycle through and we end up buying high and selling low over and over out of this sort of fear and greed cycle.

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