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Zillo is testing out power buying, and they're also testing out their flex programm. Zillo's primary business is that agents pay for leads. Now they're testing out this thing where they offer the leads for free, but then they get a commission on any deal that actually closes. The power buying thing is interesting to me. It made so much sense in the heart of the pandemic when you had multiple offers and you had bidding wars. We're saying a lot less of that. And so i think the cash deal incentive thing might be a little, a little less necessary as we go on.
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