You've written and spoken about the problem with traditional goal setting. And i'd love for you to share your philosophy on perhaps a better way for people and leaders to set goals, both for themselves as well as for the people that they are leading. I think the biggest problem is goals in general is that they tend to be too rigid. They tend to be deterministic based on time. If you have a hypothesis, what you're trying to do is very rapidly test the hypothesis. But if the hypothesis fails, your goal, i'll use that word, is to learn from it and extract as much learning so that you can run a new experiment.

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