17min chapter

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Strategies for Integrating Data and Driving Decisions With Michael Dion

FP&A Tomorrow

CHAPTER

Integrating Consumer Insights and Marketing Data in Finance

The chapter explores the merging of consumer insights and marketing data in financial planning and analysis, emphasizing the significance of incorporating market research with financial data to identify emerging trends and meet consumer demands. It discusses the evolving role of finance professionals towards a more strategic and tech-savvy approach, highlighting the necessity of IT skills like Python and AI tools to effectively analyze data. The conversation also delves into challenges in data consistency, showcasing examples from the media and entertainment industry, such as forecasting revenue and managing film costs.

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