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12min chapter
The Cola Wars: Real Life Corporate Warfare
BEYOND TOP SECRET TEXAS Broadcast by TEX
The History and Marketing of Coca-Cola
This chapter explores the fascinating history of Coca-Cola, from its origins as a medicine containing cocaine to its transformation into one of the most iconic brands in the world. It dives into the early struggles of the company, its controversial acquisition by Asa Candler, and the innovative marketing strategies that propelled Coca-Cola to success.
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