Dr. Charan Ranganath discusses the science behind our brain’s capacity to remember (and forget) and how it can help you make better decisions and impressions. 

— YOU’LL LEARN — 

1) How emotions shape memory

2) How to hack your brain for enhanced retention 

3) The 4 C's of memorable messaging 

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— ABOUT CHARAN — 

Charan Ranganath is a Professor of Psychology and Neuroscience and director of the Dynamic Memory Lab at the University of California at Davis. For over 25 years, Dr. Ranganath has studied the mechanisms in the brain that allow us to remember past events, using brain imaging techniques, computational modeling and studies of patients with memory disorders. He has been recognized with a Guggenheim Fellowship and a Vannevar Bush Faculty Fellowship. He lives in Davis, California. 

• Harvard Business Review Article: "How to Craft a Memorable Message, According to Science" 

• Book: Why We Remember: Unlocking Memory's Power to Hold on to What Matters 

— RESOURCES MENTIONED IN THE SHOW — 

• Book: Influence: The Psychology of Persuasion by Robert Cialdini 

• Book: The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron by Bethany McLean and Peter Elkind 

• Book: All the Devils Are Here: The Hidden History of the Financial Crisis by Bethany McLean and Joe Nocera 

• App: Khan Academy 

• Past episode: 1012: Triple Your Learning through Productive Failure with Dr. Manu Kapur

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