YouTube makes a moderation decision that destroys a business. And there are countless stories about that, right? Right. They're waiting for enough data to show them that a thing is real while the creators in the audience can just see the thing happening without having to count it and put it in a spreadsheet. That's interesting way to put it. Maybe. I actually don't have an answer for you about the like Spiderman Elsa trend. There's a really fast as we're talking about kids. Like there were videos in 2016 from very, pretty popular creators, like pinpointing this trend, right? This is sort of a silly example. But a few years ago, right, they were doing

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