Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.
They discuss
- Growth by acquisitions
- Timeless marketing principles
- Evolving dynamic between sales and marketing
- The impact of AI on SEO
- Building a strong company narrative
Timestamps
- (00:00) - - Intro and disclaimers
- (05:33) - - Seeking Strategic Guidance
- (09:26) - - Embracing Ten X Growth Mindset
- (14:19) - - Overcoming Hurdles in Business
- (15:17) - - Balancing Work and Family Commitments
- (20:15) - - Evolving Search Results and AI Generative Models
- (24:08) - - Understanding Golf Physics and AI Research
- (29:02) - - Search Engine Trust and Accuracy
- (30:02) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles
- (36:01) - - Strategic Approach to Social Media Advertising
- (37:54) - - Predictive User Scores and Behavior Analysis
- (41:27) - - Navigating Growth and Expansion
- (44:23) - - Aligning Sales and Marketing for Success
- (47:35) - - The Power of Company Vision: Lessons from Drift
- (50:47) - - Strategic Alignment
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
