How to Fuck a Brand

"I want to do something that's more sounds so cliche and crunchy but like more impactful in a way," he said. "To get there and to have like the influence and do those big things and work with the big guys who can actually make you have that impact then it needs to be, you need to take one step at a time." He added: "It was four months of like research, basically... I think I can like now, I can kind of tell if a product is going to work".

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