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How a Microbiome Company Runs a 7-Figure Ambassador Program

Shopify Masters

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I Didn't Know There Was Bacteria in My Gut

iReporter: What was the process of translating a lot of these discussions, into a way that i made sense to people. We realized early on at this was going to be complex, right? Like if we just talked and stayed in the high science werlikeeo, people just tawe glaze over. So we reduced it to a very, very simple premise, which was, your gut has bacteria and fungus. You're probiotic soud too. And then we harped on this idea that, you know, if you weren't getting both bacteria and fungi, you were only addressing half the issue.

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