The Business Model of Social Media Platforms

The private benefits of outrage do not flow only to big companies. Increasingly, pundits, commentators and social media influencers use their visibility to drive advertising, book sales and brand development. While this makes excellent sense for the business models of influencers and their media platforms, molly says it does not make much sense for the rest of us. At a certain point, audiences start to become numb. You can't prioritize what to care about, because the volume on everything is turned to eleven. Careful veading and investigative reporting to day, are regularly overshadowed by incendiary opinion. In britain, about two thirds of people say they no longer can tell the difference between rumor and reporting....