265: How To Sell Better In An Economic Downturn
The Predictable Revenue Podcast
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How Do You Leverage That Voice of the Customer?
During the awareness stage, companies want to find proof that you've done it before. And how do you leverage that voice of the customer? Those, you know, little anecdotes and pieces of hard evidence. So when that person, that salesperson, shows up, they should have consistent messaging alined with what they've been able to find on their owni Should be that voice, the customer proof, but now it should be refined that much better for that prospect.
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