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E172 - Adrian Gore: Building a business empire on a core purpose
The High Performance Podcast
The Shared Value of Vitality
In the business context, we have expanded the model by continuously drawing back on the purpose. We took it from health into life insurance into banking now that it will help people manage their money better. And then we've kind of migrated it to doing good for society. In the rollout of the vaccine during COVID, we vaccinated a couple million people. So all of us in the boardroom, the narrative was about does this fit into our concept of make people healthier. It's a fundamental filter around what we do. I think the irony of purpose is while the organization has got more complex and more diverse over time, the actual architecture of using the shared value of vitality structure has got more and
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