67. What makes a winning advert?
Future Proof
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Introduction
Future proof is the marketing proadcast from sade business school, oxford university and canter. In each episode, we speak to industry leaders about the big issues in marketing,. shuring evidence and inspiration for the future. We're going to be talking about the h s b c ad that was the winner of the print and out of home category in the inaugural cantar creative effectiveness awards. Given the nature of the ad, we'll also be talking about purpose, or corporate social responsibility, and the role that that has in advertising today.
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