2min chapter

Thinkers & Ideas cover image

A New Way to Think with Roger L. Martin

Thinkers & Ideas

CHAPTER

Strategy - What Would Have to Be True for That to Be True?

Onan: Strategy should not be based on what is true, you know, consensus reality in fact. But rather on what would need to be true to realize the sem strategic possibilities. If you spend your time asking what is true,. you'll only ever understand what's here and now. You won't be inclined to or led invent the futureright? So if you instead asked, what would have to be true? Right? And so that idea influences how we should be strategizing and executing strategy. It links the problem with defining what is true.

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