What Was Your Response to Facebook's 14 Point Five?

The 14 point five essentially made it really hard for facebook to track people and made their ads kind of neutered. So what was the response to that? Like, you didn't just sit back and take it. You're not like i, or i guess we're not a profitable company any more. What was the plan? Yes, good question. Ye, being unprofitable is not an option in my opinion. I mean, some people have a lot of cash reserves and they grow unprofitably. And that's a different approach, but that's not our approach.