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UP225 What Just Happened: Two Circles buys Livewire Sport

Unofficial Partner Podcast

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Building a Walled Garden

I think there's always been this fear that we can't really have those relationships with whether it's predominant influences talking about specific football clubs or specific sports. And I think the softening of that relationship is so, so important and ultimately content will help drive that. The next conversation we might have is a media rights agency. Probably not one of those specifically, because most of those media rights agencies don't share values that we like. So we're still looking for the right one of those. But we think that the media rights space is right for where it's going at the moment. It's a space we'd love to be more active in. For sure, we'll be more active

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