TKE: Rewriting the rules, with Dale Vince, Ecotricity founder
Beautiful Misfits
Introduction
The kindness economy looks at the new values driving businesses of to morrow. We often hear that generations ed is conflicted and so addicted to fashion. 64% of british 16 to 19 year olds admit to buying clothes they've never worn. 70 % simultaneously say that sustain ability is an important factor in their purchasing decisions. This story we've all been told for decades now is that ell buying will make us better, make us happier, more content,. More, more, more. But there's this joy in swapping clothes, giving and giving love alongsideit, and memories. These are the new stories we have to do. Some of them we have to think about stuff that can inspire our
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