Is There a Process to Innovate on Your Product?

Marketing and sales was pretty much the same. Gowa was digital wa sort of coming up, but it really wasn't, not much of a factor in companyes,. specially butyby companies, weren't moving on it that much. And given how much is changing right, if you think about from two thousand 16 b backwards, marketing and sales didn't change that much. It was, we need to enable our sales team. We need to build trade show booths and collect leads. But don't spend any type of process or any significant investment specifically on developing new innovation in programmes. I acknowledge that a lot of companies have a budget and run some level of experiments, but those experiments