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How to Sell to Your Target Customers With Facebook Groups
The company has diversified into so many different channels within, since McCoy mentioned, going down to Mexico and opening up that studio there from Pinterest as McCoy can touch on later. SMS exploding, a loyalty program, and then re-utilizing Facebook groups, which started popping up more during COVID. "We're pretty much hands off in terms of like we built an insiders group, PLG insiders," he says.
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