Passion Struck with John R. Miles cover image

Todd Rogers On How You Communicate Better In The Real World EP 341

Passion Struck with John R. Miles

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Applying Behavioral Science Principles to Communicate with Busy Stakeholders

This chapter explores the application of behavioral science principles to effectively communicate with busy stakeholders. It highlights the importance of concise messaging and presents experiments that demonstrate the impact of 'less is more' approach, including increased donations through deleting paragraphs in a fundraising message.

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