Clari VP, Brand, Content and Product Marketing, Julien Sauvage on Growth Product Marketing Career Path and Product Launches
The Product Marketing Experts
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How to Find the Right Balance Between Differentiation and Explainability
Julian: One thing that I can think of, at least for today with all the themes we just discussed, is finding the right balance between differentiation and explainability. Meeting your buyer while they are on that scale, on that spectrum is probably the most important thing that I've learned. Julian: Maybe you need to like input the fanciness or tune it down a little bit, meet where you're a buyer, where they need and stay different. It's kind of like fancy versus back to basics, if you will.
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