24min chapter

The Bridge to China cover image

Can Apple survive in China’s competitive market?

The Bridge to China

CHAPTER

Shifting Dynamics in the Smartphone Market

This chapter examines the competitive landscape of the smartphone industry, with a focus on Apple's challenges in China as Huawei gains popularity. It discusses the implications of innovative Chinese brands, like Vivo and Xiaomi, on consumer preferences and how advances in technology are shifting perceptions of traditional devices. The conversation emphasizes the evolving tech landscape, driven by consumer demands and the affluent middle class in China, against the backdrop of relatively stagnant innovations from established brands like Apple.

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