DE&I | Jessica Robertson (TOGETHXR)
The CMO Podcast
00:00
Authenticity Is Everything, Everything
Authenticity is everything. People will know if the story is authentic or not. An authenticity, to me, comes from a lot of places. But most importantly, and i just said it, it's who conceived the story, who's making that story? Do those people look like and have experiences of the people you're trying to reach? You can't manufacture that. Coincidentally, or maybe not so coincidentally. Now, you're a gifted story teller. To the marketers who are listening, who have big budgets and are trying to be better story tellers, what your advice to them? Authenticity is everything, everything. And it's not just something you say
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