Mixed Signals from Semafor Media cover image

How to Make Money in Media, with Kara Swisher

Mixed Signals from Semafor Media

CHAPTER

The Challenges and Mystique of Media Business

This chapter explores the changing dynamics of the media industry and the hurdles it faces amidst the rise of technology companies. The speakers engage in a thoughtful examination of the allure of television as a potentially profitable venture, while questioning its long-term viability.

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