Under the Influence with Terry O'Reilly cover image

S4E19 - Even In The Dark: How Packaging Persuades You To Buy

Under the Influence with Terry O'Reilly

00:00

The Power of Curved Coke Bottles

Coca-Cola is rolling out a big campaign to celebrate its iconic bottle this year. 2015 marks the 100th anniversary of the design. Curved designs use our brains to tug at our hearts.

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