#378: How to Define Your Brand Niche Using the ABT
Business of Story
00:00
Abt
Nestle: As a writer, transitions are about the most important things and there's no better place to use an ABT than when you're transitioning into some new subject matter. So now let's apply it to you because one of the great things about the ABT is to help you really define your story or define your niche or your niche. Who would you say is your number one listener? You know, what category is listener? It's an eclectic group, but I would say like mid career or senior level, you know, marketing or PR enthusiast or practitioner. That's probably the core of my listeners.
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