6min chapter

Stuff You Missed in History Class cover image

Ivy Ledbetter Lee and the Roots of PR

Stuff You Missed in History Class

CHAPTER

Ivy Lee's Approach to Public Relations

Ivy lee was one of the founders of the fields of public relations and crisis communications. He died in 19 34, while edward burnay lived all the way until 19 95. Some people might also point to the scandals that unfolded at the end of lee's career is a reason why he's not as well known to day. Lee used a range of terms to describe what he did, including publicity, which has a slightly different connotation today.

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