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Ivy Lee's Approach to Public Relations
Ivy lee was one of the founders of the fields of public relations and crisis communications. He died in 19 34, while edward burnay lived all the way until 19 95. Some people might also point to the scandals that unfolded at the end of lee's career is a reason why he's not as well known to day. Lee used a range of terms to describe what he did, including publicity, which has a slightly different connotation today.
Ivy Lee was one of the founders of the fields of public relations and crisis communications. His approach to public relations was revolutionary for the time, and he helped establish a lot of practices that still exist today.
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