Online Advertising
Patented: History of Inventions
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Programmatic Advertising
Dan Snow's new book is about the internet industry and how we should view it with skepticism. He says that a lot of claims made by companies such as Cambridge Analytica were bunk. The same plays out in advertising, where ads are delivered using programmatic bidding systems. On his podcast now, there are some adverts coming up. Just tell us where did these who did someone sit down and say, okay, Dallas has got a podcast and Dallas's audience is this?
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