056 | Georgie Bell | The Early Journey of a Founder-led Brand | The Heart Cut
The MAFFEO DRINKS Podcast
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Selecting Venues for Distribution
The chapter explores the strategic selection of distribution venues, focusing on credibility, authenticity, and geographic proximity. It delves into the challenges faced in establishing connections with bar managers and securing orders, highlighting the significance of authenticity and personal relationships. The conversation also emphasizes the importance of understanding market landscapes, seizing opportunities, and the value of off-trade outlets in brand building.
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