How to Build a Loss Leader in Your Shop

Sell the rhinestones? Do you sell custom jewelry? Sell the clasps? Sell the beads? Sell the charms that you use? Something else to consider is maybe you buy your supplies in pack of 30. Now can you break it up and sell it in packs of two or packs of five? I've done this quite a bit in my shop where I have an item where I buying it with as a set of 27. I sold them individually and I've made almost $6,000 on that item just this year so far. It's contributed to almost 1000 sales for just this one item. So if you're still having a hard time thinking about what could be your

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app