15min chapter

Banking Transformed with Jim Marous cover image

Leveraging data to personalize the lending experience

Banking Transformed with Jim Marous

CHAPTER

Maintaining a Human Aspect in Digital Lending

Discussion on the challenge of balancing personalization with digitalization in the lending space, emphasizing the importance of leveraging data for tailored member outreach and marketing strategies. The chapter explores the journey of system consolidation in lending, the role of automated decisioning, and the impact of personalization on loan application processes and customer relationships.

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