The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 445: Loom CEO Joe Thomas On How Speed & Simplicity Can Fuel Your Flywheel

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Corps Fly Wheel of Loom

The fly wheel for loom was that we creating a new behavior in the work place. We wanted to build and enable people to communicate via video messaging at work. And so by enabling more individuals to sign up an install or extension, recordo video and drive viewers, that drove sign ups which normalized this behavior at scale. But there was also something that we felt like was a needed iteration on our corps fly wheel too: sharing.

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