7min chapter

In Our Time cover image

The Gin Craze

In Our Time

CHAPTER

Madame Genova: The Personification of Gin in British Culture

This chapter explores the personification of gin as Madame Genova and her significance in British culture during the gin craze. It discusses how gin was both revered as a symbol of Providence favoring Britain and depicted as an alcoholic old lady. Additionally, it delves into the perceived benefits of gin, its promotion as a medicine, and Queen Anne's fondness for it.

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