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How I failed: the non-alcoholic drink which got pulled from the shelves, with Richard Clark, Founder of Drynks
Secret Leaders with Dan Murray-Serter & Chris Donnelly
The Four P's of a Successful Launch
The challenge for new drinks brands is getting it in front of retailers. The plus side was that people opened the door to us because of our previous success. But then it was a case of joining the dots, which is the old-fashioned four P's. And what happens more often than not is the consumer don't join the dots. It led onto other points, which were value versus quality and where does it sit?
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