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PESO Update with Gini Dietrich
Marketing Over Coffee Marketing Podcast
The Peso Model for Marketing Communications PR
The genesis of peso model, which is paid media, earned media, shared media and owned media, really was in my agency. We were trying to figure out how to create work that was more consistent in drove results for our clients. And this was at a time when social media was becoming a thing; blogging wasn't quite there yet.
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