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‘People are like, Wow!’: the man trying to make condoms sexy

The Audio Long Read

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The Future of Lube

Lube is the future, Wilson insists. It's growth potential greater than that of condoms. Durex already made a vibrating cockring but for now it wouldn't work with a condom. The ultimate condom is a condom that feels like it's not there. And there, somehow, is the fundamental contradiction of the condom. Its ideal form is a negation of its presence. That was Trying to Make Condoms Sexy by Sophie Elmhurst and Nicola Alexandre (The Guardian Longs) on BBC2 tonight at 9pm. For more information visit www.theguardianlongs.com.

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