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‘People are like, Wow!’: the man trying to make condoms sexy

The Audio Long Read

CHAPTER

The Future of Lube

Lube is the future, Wilson insists. It's growth potential greater than that of condoms. Durex already made a vibrating cockring but for now it wouldn't work with a condom. The ultimate condom is a condom that feels like it's not there. And there, somehow, is the fundamental contradiction of the condom. Its ideal form is a negation of its presence. That was Trying to Make Condoms Sexy by Sophie Elmhurst and Nicola Alexandre (The Guardian Longs) on BBC2 tonight at 9pm. For more information visit www.theguardianlongs.com.

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