Explore the future of social commerce! Join host Yael Kochman in a captivating conversation with Robert D'Loren, CEO of Xcel Brands. They discuss Xcel's transformative journey in retail, highlighting their creation of a leading live-stream commerce platform. Robert shares insights on the evolving retail landscape, driven by video commerce and consumer demands for authentic engagements. Their new social commerce platform democratizes content creation and monetization for influencers and shoppers. Discover the challenges and opportunities in the rapidly changing world of retail and social media.
Key Insights:
- Live Stream Commerce Evolution: Xcel Brands has transitioned from linear TV to live stream commerce, leveraging 13 years of experience and generating over $4 billion in sales on QVC.
- Innovative Retail Model: ORME introduces a pay-for-performance platform where creators and sharers earn from sales, fostering a fairer content-sharing ecosystem.
- Democratizing Social Commerce: Xcel Brands' new platform empowers both influencers and consumers, allowing them to create and monetize content, which enhances authentic engagement and diversifies revenue streams.
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