Candy Culture and Consumer Trends

This chapter features a lively discussion about childhood candy experiences and preferences, highlighting how nostalgia and packaging influence memories. The speakers further explore modern marketing strategies targeting Gen Z, especially with brands like Sour Patch Kids and Skittles adapting their campaigns to resonate with younger consumers. Additionally, the conversation touches on the evolving skepticism of this generation towards corporate social responsibility and how retailers like Target are effectively competing for their loyalty.