A LOAD OF BS ON SPORT cover image

023: 2021 My Year of Total BS - behavioural science but not as you know it

A LOAD OF BS ON SPORT

00:00

A Load of B S

The rational brain is responsible for planning and direction, but can get paralyzed over thinking things. Brothers chip and dan heath build on this idea in their book switch, how to change things. We tend to view confusion as a bad thing, but confusion is often at the heart of learning. The overarching message from my 20 plus interviews recurring time and again: our need to find control in an ever changing, uncertain world.

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