339: Capitalizing B2B BUYING TRENDS
Renegade Marketers Unite
00:00
The Different Roles of Sales and Marketing
Marketing and sales are working together at every stage, but there are still different roles and positions. The biggest difference between a B2B and a B2C play is that there are, you know, Gartner has been estimating 14 people on the buying committee. It's another fundamental problem with the old playbook, which was didn't really think about buying committees.
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