Yvon Chouinard: A $3 billion giveaway
Good Bad Billionaire
Patagonia's Clothing Revolution
This chapter explores Patagonia's pivotal expansion from climbing gear to clothing in the 1960s, highlighting the strategic decisions that led to the brand's iconic identity. It introduces key figures like Chris, who, despite lacking formal experience, innovatively guided the company through its early years. The discussion emphasizes Patagonia's unique approach to branding and product development, showcasing how it transformed outdoor wear into a lifestyle statement.
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