
Ian Rogers
Tetragrammaton with Rick Rubin
00:00
Luxury Branding and Music Industry Insights
This chapter explores the synergy between luxury branding and the music industry, focusing on iconic examples like LVMH and The Beatles. It discusses the importance of creativity and long-term investment in brand development, while also addressing the evolving landscape of consumer preferences. Additionally, it highlights the potential for revitalization of music brands through innovative storytelling and cross-industry collaborations.
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