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9min chapter
Ep 482: How to Optimize Amazon Merchandising for Maximum Sales | AKNF
DTC Podcast
Mastering Amazon Merchandising
This chapter explores the complexities of merchandising on Amazon, advocating for a strategic approach that aligns with individual brand needs rather than just algorithm-based tactics. It highlights the dual functionality of Amazon as both a customer acquisition tool and a platform for engaging existing interest, while addressing common pitfalls and the importance of properly managing product variations for visibility. By analyzing examples from various brands, it emphasizes the necessity of tailored merchandising strategies to optimize sales and consumer engagement on the platform.
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