2min chapter

The Real Story cover image

Saudi Arabia’s thirst for sporting success

The Real Story

CHAPTER

The Saudi-Saudi Partnership in Golf

Liv Golf was bankrolled by Saudi Arabia's sovereign wealth fund, the public investment fund or PIF. It had this innovative approach, shorter format teams and staggering signing on fees and prize money. But it also presented a real threat to the two established traditional tours, the PGA and the DP World Tour, formerly the European Tour. Some of those defectors resigning from their memberships after being refused permission to play in Liv series. The peace deal thrashed out in top secrecy has sent such shock through the world of Goldfambion. Dan Rowan: Is it really a merger or is it a takeover?

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